Converge by Bob W. Lord

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  • Title: Converge
  • Author: Bob W. Lord
  • Category: Academic
  • Date: April 2013
  • Lenguage: English
  • Pages: unknown
  • ISBN: 1118632249


Ebook description:

The leaders of Razorfish share their methods for merging advertising and marketing and IT To create wealthy, technologically enabled experiences, enterprises want shut collaboration between advertising and marketing and IT. Converge explains how the merging of know-how, media, and creativity is revolutionizing advertising and marketing and enterprise technique. The CEO and CTO of Razorfish, one of many world’s largest digital advertising and marketing companies, give their distinctive perspective on methods to thrive on this age of disruption. Converge shares their first-hand expertise working intently with international manufacturers—together with AXE, Intel, Samsung, and Kellogg—to resolve enterprise issues on the collision level between media, know-how, and advertising and marketing. With in-depth seems to be at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success. Explains methods to arrange for innovation inside your individual group by making use of the ideas of agile improvement throughout your online business Details methods to create a faith round convergence, explaining methods to inform the story all through the group Outlines methods to adapt processes to maintain up with and reap the benefits of speedy technological change A guide by practitioners for practitioners, Converge is about rethinking enterprise organizations for a brand new age and empowering your individuals to thrive in a model, new world


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