Journal of Product & Brand Management, Volume 20, Issue 7 by Sarah M. Maxwell

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  • Title: Journal of Product & Brand Management, Volume 20, Issue 7
  • Author: Sarah M. Maxwell
  • Category: Other
  • Date: 05/01/12
  • Lenguage: English
  • Pages: unknown
  • ISBN: 9781780525693

 

Ebook description:

It is most becoming that analysis on pricing is included in a particular part and e-book of the Journal of Product and Brand Management since pricing and branding are joined on the hip. The major purpose of branding is to get a premium value. There are, of course, subsidiary objectives reminiscent of growing buyer loyalty and ease of diversification. But getting a value premium is the principle purpose. It is so apparent a purpose that the commonest operationalization of model fairness is a measure of value premium. The issue of untangling the relationships amongst high quality, model and value is an issue that has not but been resolved. This downside is an on-going concern of the Journal of Product and Brand Management and the pricing part inside it. This particular pricing e-book makes a contribution to this effort. The six articles tackle numerous elements of costs which all tangentially have an effect on (or are affected by) model fairness. Each of these articles relies on analysis finds that add to our information of how costs and types are intertwined.

 

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