Scenarios : The Art of Strategic Conversation by Kees van der Heijden

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  • Title: Scenarios : The Art of Strategic Conversation
  • Author: Kees van der Heijden
  • Category: Other
  • Date: 03/01/11
  • Lenguage: English
  • Pages: unknown
  • ISBN: 9781119995524

 

Ebook description:

Scenario planning permits corporations to maneuver away from linear pondering and higher perceive exterior change. Eight years (and 30,000 copies) after publication Scenarios continues to be acknowledged because the definitive work within the subject. Now, Kees van der Heijden brings his bestseller updated, following up on his unique case research and including important new materials. The Second Edition modifications focus barely by offering more in-depth evaluation and software of the idea of the ‘strategic dialog’. While sustaining the underlying rigour of the primary version, van der Heijden revisits the textual content to make it far more sensible and accessible, and in doing so provides you the instruments you’ll want to set out and negotiate a profitable future course on your group within the face of important uncertainty.

 

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